The e-commerce business in Afghanistan has changed a lot of things and triggered the market for massive growth for some businesses and disadvantages for others. Before online shopping was commonplace in Afghanistan for consumers to go shopping, there were few ways to know the pros and cons of a product. Consumers could rely on word-of-mouth of someone they knew who have purchased the same product or wait on to what media says about it. Retailers were relatively safe from poor review unless it caught attention en masse. Today people in Afghanistan shop with full information and knowledge of the pros and cons of the product, and it is all because of those who contributed to the new expanse called e-commerce.

Now consumers review can break or make a product or a retailer, those who buy products from a retailer and put on reviews on its website or social media pages, and pass on their experience of buying that product to others online on the internet, contributes a considerable growth for retailers who are getting positive review and a significant disadvantage for those others with negative review and comments. In fact, a whopping majority of people trust online reviews as much as they would trust friends or family members.

With the new expanse called e-commerce now there are no holidays or off days for shopping, you can go shopping with your fingers anytime you are supposed to. E-commerce platforms in Afghanistan have made it possible for shops to keep their doors open 24/7 to showcase their products. Thus it is contributing a significant jump in sales for local sellers.

With a huge tech illiteracy rate of people in Afghanistan, online shopping services cannot be utilized too much by consumers effectively through automatic order placements on e-commerce websites and mobile apps. According to the data from country-based ventures in e-commerce, 80% of orders are placed through Facebook Messengers, WhatsApp, and phone calls.

credit : khaama